FOR LIPS WITH LOVE

The lip care category lost a lot during Covid. Why? To put it simply, lip care just wasn’t a priority: not worth the price, not worth the trip to the store, and perhaps most importantly not worth putting on when masked up and not seeing people. A lot of people were out of the habit.

So when the time came for masks to come off, Burt’s Bees’ mission was clear—make people fall back in love with lip care.